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B&N's New Nook Revolutionary Wireless Reading Device Squares Up To Amazon.Com's Portable Ebook Reader
The new Nook wireless book reader being sold by B&N, the worlds largest book store with more than 1,300 branches, seems set to lock horns with the worlds best selling portable ebook reader, the Amazon kindle.
Though not long launched, the Nook electronic book readers are looking to ruffle Amazon.com's feathers even more by taking it on openly in a sector of the market, that up to yet, the Kindle 2 has dominated. Since it's unveiling, firstly as the Kindle then later on in February 2009 as the Amazon kindle 2 , it has re-ignited the digital ebook reader market by offering a mix of innovative technology, owing to it's instant connect anywhere wireless broadband and also the leading range of titles available for download at fantastic, cheaper than the high street, price.
No doubt after going through ebook reader reviews, customers brought in to the model in a big way and it is only lately that the rest of the trade have woken up to the reality that this is the future of book buying. An so in the most recent couple of months we have had the broadcast from Sony of their intention to join in the fun, with their shortly to be unveiled Daily Edition, and the latest press release from Barnes and Noble that their own contender, the Nook, will return to full manufacture very soon.
There are no doubts that the Kindle is the reader everyone is going after. And to be frank it's pleasant to see a little rivalry in this sector. Yes we have had the iRex iLiad but the ebook readers reviews disliked it because it was a little on the bulky side to be a wireless ebook reader, just right for office use with the 1:1 A4 reproduction, but much like the Amazon dx - another wireless book reader - not something you will want to take on vacation, or put in your purse or pocket for that matter, and it was on no account going to contend on price was it?
So now we have 2 big companies ready to go head to head, with the might of Amazon, on all fronts. The book reader arm of sony in recent times enlarged the size of their library at the Sony-Store and discounted the price point of their digitally transported titles to match that of Amazons and with a bit of luck Barnes and Noble, who have at all times been in the same ballpark price wise, will equal them title for title too.
However the biggest news for customers has to be the shift away from proprietary file formats used by Sony in the early days and nevertheless used by the Kindle2 now. To explain the situation I will make use of Kindle2 as an example, remember this is still the situation with the Kindle so it makes it crystal clear.
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