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Apple's Secret Plan For Mobile Marketing: A Big Change On Traditional Publicity System
Computer giant Apple has made a few moves in the past several months (together with development in the iphone apps market space) which includes a well-kept secret attention in mobile publicity. Apple filed a patent application a few months ago that came to the attention of the public. The contents of that patent application indicate a likely change in the approach that Apple could cash in on its products-both hardware and software, the software of course is straightly associated with iphone applications which have become so popular in recent years. The details of the patent describe what Apple called 'enforcement routine' program which means that the company will integrate marketing into its hardware and software that clients simply can't jump over.
The patent also states the fact that customers would need to confirm that they have either seen or listened to a commercial before being able to get into the functionality features of the hardware. For example, a consumer could not use their iPod until they have watched the ad and then punched in a code to verify that the ads are watched in their whole.
The variety of hardware that Apple that is developing this application for ranges from the iPhone to the set top box television, Apple TV, to a notebook, the iPod touch and more. The catch is consumers will need to endure a very savvy promotion strategy that ensure they are paying attention. If not, the system can simply block the user from using the devices until compliance is met. The fact that Steve Jobs himself is noted in the Apple credits for the patent tells us that this software is not just the fantasy of an Apple engineer.
The implications of this form of bold advertising move could very well rock the industry as we see the strategy of opening up the development of iphone 3g apps continue to fuel the amount of downloadable iphone apps; which in turn makes apple's mobile marketing products that a lot more desirable.
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